About
Hi there, I’m Lindsay! Welcome to my professional portfolio. If you don’t know me yet, I am a communications and social media specialist. My interest in the public relations field began in high school when I joined the debate club. The experience taught me the power of words and how a simple message can change hearts and minds for the better. After graduating with my bachelor’s in public relations from the University of Florida’s College of Journalism and Communications, I decided to make Gainesville a permanent home by starting my career here. In addition to being a full-time staff member, I earned my master’s degree in mass communications with a specialization in social media. I'm a proud double Gator! In my spare time, I enjoy spending time with family and my senior pup Velma, watching hidden gems on Netflix, dancing at Zumba classes, and exploring local restaurants.
Social Media Producer
Get to know me better:
- Birthday: October 18, 1996
- Website: lindsaygamble.com
- City: Gainesville, FL
- Age:
- Degree: M.A., B.S.
- Email: lindsay.gamble8@gmail.com
Resume
Summary
Lindsay Gamble
Creative and results-driven social media and communications specialist with 3+ years working in higher education, non-profits, and ecommerce. Enjoys working with a team and testing ideas to find out what resonates with the audience.
- Gainesville, FL
- 954-465-5631
- lindsay.gamble8@gmail.com
Education
Combined Master of Arts in Mass Communication, Specialization in Social Media
2018 - 2020
University of Florida College of Journalism and Communications
Bachelor of Science in Public Relations
2015 - 2019
University of Florida College of Journalism and Communications
Skills
Professional Experience
UF ONLINE
Social Media Producer | December 2021 - Present
- Manages UF Online's five social media channels, including Twitter, Facebook, LinkedIn, Instagram and YouTube
- Plans and executes both paid and organic social media strategies to promote UF Online's 25 bachelor's degree programs
- Analyzes social media campaigns by creating monthly, quarterly and annual reports
- Enhances social performance by increasing engagements from 2021 to 2022 by 32% and engagement rate by 84%
UF INFORMATION TECHNOLOGY
Communications Specialist | June 2019 - November 2021
- Promotes the value of IT through university-wide communications campaigns, events and publications
- Creates social media content for Twitter, Facebook and Instagram, generating over 100,000 impressions each month
- Enhances UFIT's messaging strategy through the creation of visual content, including graphics, videos and photos
- Translates technical messages for students, faculty and staff to improve the stakeholder experience and successfully implement changes in IT services
- Optimizes and designs content for UFIT's external webpages and sites to meet standards for branding and consistency
NETSOURCE TECHNOLOGIES INC
Social Media & SEO Specialist | February 2019 - April 2019
- Managed and improved social media accounts for 10 clients in an agency setting, including paid posts, original content and campaigns
- Developed Search Engine Optimization strategies for clients' websites to boost organic performance and search rankings on Google and Bing
- Initiated blogs for clients' websites and drafted over 10 blog posts per month with engaging story ideas
THE AGENCY AT UF
Account Supervisor | May 2016 - April 2019
- Acted as the primary contact for clients, including the American Institute of Certified Public Accountants (AICPA)
- Led a team of account associates and executives and plan cohesive campaigns for clients, including research, strategy and creative work
CHEWY.COM
Social Media Intern | June 2018 - August 2018
- Created content calendars for social media channels and increased Instagram following by 20% over 10 weeks
- Promoted Chewy's company culture by sharing employees' photos on the Chewy Jobs Instagram page